Frustrated with not being able to stick to your nutrition plan? Read this page now because…

“You're about to unlock the secrets to finally sticking to your diet, beating cravings and being in complete control of your nutrition...for the rest of your life!”

If you're seeking more health, less weight or greater daily energy and are committed to your success, we’d love to have you join us for this exclusive ‘client-only’ event…read on…


Dear Friend,

It’s annoying and confusing isn’t it?

On one day you’re so good, disciplined and ‘on track’ with your eating and nutrition…

…then the next, you’re slipping back to old bad habits, reaching for another sweet treat, an extra slice or mindlessly indulging in unnecessary second helpings.

Even if it seems like a good idea (or a ‘deserved reward’) at the time, you know you are going to pay for it later: pay with that gross feeling of an over-stuffed belly, or that foggy sluggishness of a post-sugar crash causing you to be less productive, compromise your workouts and make additional bad choices a few hours later.

The physical discomfort can be quickly followed by feelings of regret, guilt, or even disgusted disappointment in yourself.

If that weren’t enough, friends and colleagues can sense the negative shift in your mood which compounds the feelings of frustration and annoyance in yourself.

The worst part is…you know better.

Regardless of your promise to yourself for a ‘good day’, to ‘push the plate away’ or to ‘just say no’ there are times when you just can’t seem to do that.

It may not be all the time, but perhaps it’s more than you sometimes admit (…even to yourself)?

The truth is even for the most successful, fit and disciplined people you know, when it comes to improving health and fitness, having the right information and knowledge is only half the battle.

What you actually do on a consistent basis with that knowledge is what will truly determine the results you get, the body you have and the daily energy and vitality that fuels your life.

And sometimes, the gap between ‘knowing what to do’ and ‘doing what you know’ creates the biggest frustration of all – an inner conflict that can be painfully deep and annoyingly persistent.

Sadly, the impact doesn’t end at the end of the day. Not doing what you know and not living up to promises to yourself can be a silent killer.

A killer of your goals and ambitions.

A killer of your self-confidence and self-esteem.

A killer of the simple yet deep desire to drop a jeans size or finally get that visible six pack.

Despite easy access to great information and plans, even the best of intentions and best of efforts can leave you wishing you had more discipline, confidence and effective fallback plans, on a consistent basis, to better follow through with your ideal nutrition and eating approach.

But what if your wishing for more willpower was part of the problem that holds you back?

What if you’re trying to solve the wrong problem?

Let’s do a little quiz.

What do the following have in common?

  • “I’m usually fine, but when the stress comes at work (or home) I end up grabbing my favorite snack…or whatever is closest. It helps me escape for a little while but I mostly end up even more upset for choosing to do that”
  • “I want to eat healthy but I’ve got a social event to go to and feel the pressure of needing to ‘socialize’ and eat the junk food like everyone else. It’s embarrassing to order the salad when everyone else is eating the fun stuff”
  • “I tell myself “just one can’t hurt” then before I know it, I’ve devoured half the container and feel gross”“If I could stop eating so much at night that would be a huge improvement. It’s a spiralling habit I haven’t found a way to break yet”
  • “Oh well…! I’ve already gone off track today, so this day is a write-off…might as well make the most of it and go for that extra helping of __________ and start fresh tomorrow”
  • “I’m actually pretty good during a normal week but seem to “fall off the wagon” on the weekends or when travelling”
  • “After a long day I just want to flop in front of the TV…and eating just seems to go along with that even if I’m not hungry”
  • “I just don’t have the time to take care of myself after I take care of the kids. Besides, my partner doesn’t have the same healthy desires as me so it’s too easy to not care sometimes. But I still hate how crappy I feel afterwards”
  • “The cravings are just too much. I swear the __________ (ice cream, pizza, chocolate, cake…) speaks to me!!!”

So what do they have in common?

If your first response was “ME! That’s me!!” to one or more of those statements, you’re definitely not alone.

But what these all-too-common experiences DO demonstrate is the underlying issue that’s at play when you struggle to effectively execute your ideal nutrition plan.

Sticking to your diet is not an issue of changing what you eat, it’s an issue of changing how you think and how you behave.

(To be clear, “diet” just refers to how and what you eat in general and not the latest fad)

It’s the same with any change that requires a change in behavior and why lasting change can be hard to establish and harder to maintain.

For one, just being disciplined and strong willed in many areas of your life doesn’t necessarily translate to your food and drinking decisions.

Secondly, the more often it happens and the more years that pass by, it’s only natural to doubt you can do it and start to think that you are the problem.

Thirdly, changing how you think is easier said than done since nearly 95% of all our thoughts go under our radar and we’re constantly making decisions subconsciously.

But there’s good news too…

If you’ve struggled to break bad habits or adopt more healthy responses to your personal “triggers” we can assure you it doesn’t have to be that way and it’s not your fault.

You just haven’t been shown the right way for you, developed the right strategies to overcome your natural human tendencies and the right steps to make lasting changes that fit your lifestyle.

So this is your chance. We’d like to help you do just that.

If you’re ready to take back control of your behavior, we invite you to join us and others just like you, on a new path to lasting success.

Introducing The Diet Dominator

The Diet Dominator is an innovative new program to help you break through the barriers that stand in the way between what you want and what you do.

It will quickly start to turn around your food-related challenges and guide you to develop the critical skills necessary to defeat bad habits and face any craving, stressful situation or social event with the certainty you can emerge victorious.

Drawing from ground-breaking and robust science-led research from leading authorities, proven results from dozens of case studies of “everyday people” and our own personal experimentation of what works in day-to-day reality, this program WILL change the way you think about how you eat and how you act around food.

This 4-week interactive program will cover:

  • How to seize back control from your cravings and prevent a cheat meal or day from turning into a gluttonous cheat week (…or month!)
  • How to create new habits that last, and stop being the victim to bad habits – it’s not easy but it’s worth every ounce of effort
  • How you can win the mind games and exorcise the “devil on your shoulder” when temptations are in front of you
  • How to effectively manage social situations, out-of-week routines, travel and unplanned events
  • How to slam shut the floodgates and stop one bad decision from becoming many more bad decisions
  • How to bring more mindfulness to your eating behavior and reverse the slippery slope of unnecessary snacking or overeating
  • Gain critical insights on what your undesirable or negative behavior is really telling you

Before we go on, let us explain what this course is NOT.

  • This is NOT a diet plan – we are not recommending a personalized diet plan for you, we’re coaching you to stick to the diet you want to have
  • This is NOT a weight loss program – although for many people that is an important goal and this program will teach you new approaches that build your inner strength, make better decisions and enhance your commitment to achieving your goals
  • This is NOT a ‘lecture’ on how to “toughen up” and “just do it” – this is a rigorous program on how tap deeper into your mental, emotional and physical capacity to make improvements and make them last
  • This is NOT an ‘effortless success’-hyped approach – this will take conscious effort to get the results you want, but we’ll guide you along the way and make it easy to understand and implement. Anyone who wants to be in complete control of their nutrition will benefit from this program.
Finally, this is NOT about being perfect.

In fact, it’s just the opposite. We dedicate an entire segment to creating accurate expectations, and to be frank, expect you to “fail” just like we do at times…hey…we’re human too.

BUTwe also give you the tools to immediately rebound from setbacks in a healthy, confident and empowering way…

The Diet Dominator is about taking back control, eliminating the feelings of guilt and disappointment, and laying the foundation for finally achieving your health and fitness dreams.

Think about it. Where will you be six months from now? One year from now? Still struggling to get better? Still frustrated and confused?

Or will you be enjoying the exhilarating feeling of renewed self-belief, a strong sense of self-empowerment and a calm peace of mind that you – yes YOU – have made sustainable improvements and feel more energized, healthy and vibrant on a daily basis.

If this sounds like what you need, here’s how it works:

We expect there to be HUGE demand for a course like this and are planning to launch it to the public in January 2013 when everyone is looking for a healthy start to their year.

This is your lucky day

HOWEVER we want to offer a select group of Ben Greenfield’s private clients, Inner Circle Members and Rock Star Triathlete Members an exclusive pre-launch trial.

All we ask is that you commit to go through all the content, do the exercises as instructed, provide us with honest feedback on your results and if you’re delighted with your progress at the end of the program, provide us with a glowing testimonial so we can showcase the impact to others who are seeking help too.

Here’s what you get in this trial:

  • Pre-course “Personal Assessment” to help you pinpoint the areas where you’ll get the quickest and/or biggest gains
  • Four live webinars with Chris Janzen and Ben Greenfield providing core concepts, key strategies and practical tools you can use right away
  • Full video and audio recordings of the live webinars to listen to if you can’t make the live event (or want to listen again)
  • Private forum to ask Chris & Ben your questions on the content, exercises or your specific personal challenge

The trial is now closed. The next course will begin Spring 2013. Send an email to to get on the waiting list.

We look forward to helping you to stick to your diet and recharge your batteries to make all your health and fitness goals a reality.


Ben Greenfield & Chris Janzen

P.S. If you aren’t sure if this is right for you, check out the frequently asked questions below…

Frequently Asked Questions

Q: What if I can’t make the live events in this trial?
A: No problem. Everything will be recorded and available right after each live webinar and you’ll have access to those recordings until at least January 2013 (to help you through the holiday season). There will be one webinar each week of approximately 60-90 minutes.

Q: I’m already on a specific diet (e.g. Paleo, low-carb, vegetarian, etc) will this work for me?
A: Yes. This is NOT a new diet. It is teaching and training you for developing the skills and strategies for creating better habits, more consistency and less stress around sticking to your diet. This works with ALL dietary approaches and plans.

Q: What if I don’t have a specific diet plan, or I don’t like having strict “plans” I must follow, will it work for me?
A: Yes, if you want to improve your chances of continually eating well and avoiding your common pitfalls, this will help. Our approach does not force you into a strict plan or limit your lifestyle in any way.

Q: Isn’t this just another one of those ‘how to lose 20lbs in 20 days’ stories?
A: Absolutely not. This isn’t just about losing weight but if that’s your goal we’ll help you get there. In fact, all your health and fitness goals can seem closer and more achievable after going through this program. The tools and information is designed to be applied right way, to fit your lifestyle and to last a lifetime.

Q: Can you guarantee this will work for everyone?
A: Yes and No. It CAN work for everyone but it WILL only work for those who actually put the ideas into practice (funny how that works, hey?). Developing the skills to change your eating and drinking behavior requires conscious effort and a willingness to learn along the way. What we’re giving you is the insight into how your mind works, the hidden forces that shape your daily decisions and the most established tools to help you overcome hurdles. Unfortunately, and sadly, we know not everyone is willing to take even the smallest of steps to follow through but we’re certain everyone will gain new ideas, actions, insights that could change your life if you choose to act on them.

Q: Is this just a re-hash of positive thinking affirmations and ‘mental toughness’ mantras?
A: No. This program draws its foundations from the latest groundbreaking research in the modern sciences of psychology, neurology, physiology combined with insights and success stories from recognized authorities such as the Food and Drug Administration, International Health Departments, university laboratories, sports psychology, neurolinguistic programming, thought field therapy, psychotherapy, and acclaimed journalism. We’ve culled through the research to give you the best-of-the-best, all provided in bite sized, down-to-earth, practical applications for today’s lifestyles.